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November 5, 2025
More than ever, consumers are turning to social media to find, follow, and engage with brands. In fact, a July 2025 Sprout Social survey found a 43% increase in users discovering brands and services on social, and a 42% increase in those learning about new products.
April 15, 2024
As a building materials brand, you know that social media should constitute a meaningful part of your marketing and communications efforts, all designed to identify and engage a community of followers and advocates. From digital advertising to community management, meeting your customers where they are is integral to your company’s success – both in person and online.
November 15, 2023
Over the past two decades, social media has evolved from a “nice to have” to a “must have” for a building products brand, whether your company manufactures insulation, insulated metal panels, cladding, windows and doors, or something else.
June 6, 2023
On a daily basis, we find ourselves glued to our cell phones, bouncing between different social media apps. According to a recent report issued by Datareportal, the typical working-age internet user now spends more than 2½ hours per day using social platforms. That often includes your key audiences as a building products manufacturer – designers, architects, specifiers, builders, contractors, installers, and other key construction professionals.
September 1, 2022
When developing a social media program for your building materials brand, one of your primary goals is to gain new followers and potential customers.
July 7, 2022
When it comes to social media platforms, LinkedIn remains one of the preferred communities for building products brands seeking to grow their business, find new customers, and recruit new team members.
February 10, 2022
With so many social media platforms available, selecting the right one for your business can be confusing. Without a strategy behind social media, pages fizzle out, and the potential success is not realized.
August 31, 2021
How to Widen Your Reach as a Brand
May 20, 2021
In the past 20 years, social media has revolutionized how we interact and engage as a society. It began as a phenomenon geared toward college students (think Mark Zuckerberg and Facebook). Today, it has evolved into an unmistakably powerful societal tool, one that occupies hours in a person's daily life and consistently impacts everything from the flow of information to the outcomes of elections.
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